From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.

Between November and December 2025, LuxeCO Intelligence […]

FILA GOLF continues to provide strong support for the promotion and development of youth golf.

The core drivers behind Anta Group’s high-quality growth stem from increasingly refined performance across three dimensions: multi-brand synergy, retail operations, and globalization.

Luxe.CO Intelligence has selected the TOP 4 most noteworthy brand cases: NIKE, Garmin, Fila Kids, and New Balance.

This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

Chinese sports giant Anta Group (02020.HK) released its latest operational performance for the third quarter of 2024.

During the reporting period, Anta Group strengthened its innovation and research and development efforts, with R&D investment reaching RMB 919 million in the first half of the year, marking a 35.7% year-on-year increase. The proportion of R&D expenses to revenue also rose by 0.4 percentage points compared to the previous year.

In the second quarter of 2024, Anta brand retail sales recorded high single-digit growth year-on-year.

Following the “FILA GOLF Versailles Show” in France, the facade of the world’s first FILA ICONA flagship store in Beijing’s Sanlitun underwent a significant renovation.