Editions de Parfums Frédéric Malle
Recently, Frédéric Malle announced his decision to leave Editions de Parfums Frédéric Malle, the niche perfume brand he founded, at the end of June this year.
Born into a family of artists and perfumers, Frédéric Malle’s grandfather, Serge Hefler-Louiche, was a co-founder and the first CEO of Parfums Christian Dior. At the age of 20, Malle moved to New York University to study art history, where he developed his unique personal taste by integrating design, architecture, and contemporary art. Later, at the fragrance laboratory Laboratoires Roure, he worked alongside top perfumers for many years, becoming an expert in perfume formulation and raw materials.
Frédéric Malle
Editions de Parfums Frédéric Malle was established in Paris in 2000. At that time, Frédéric Malle, as a “perfume publisher,” brought together 15 master perfumers from around the world, offering them complete creative freedom and providing them with superior raw materials to develop personalized perfumes without the constraints of time, budget, or marketing, aiming to “establish a direct connection between the industry’s best perfumers and the most discerning public.” In creating this “publishing house” that sold perfumes by some of the world’s most renowned perfumers instead of books, “I created a platform where (the perfumers’) sense of smell could fully express itself, and they were proud of their work to the extent that they wanted to sign their names on the perfumes.”
In 2015, Editions de Parfums Frédéric Malle was acquired by the American luxury beauty giant Estée Lauder Companies, with Frédéric Malle continuing as the brand’s helmsman. In 2020, to celebrate the brand’s twentieth anniversary, Frédéric Malle published a book that compiled his various inspirations and creations, titled “Editions de Parfums Frédéric Malle: The First Twenty Years.”
Recently, Frédéric Malle collaborated with the Swedish fashion brand Acne Studios to create the first perfume, Acne Studios par Frédéric Malle, which was officially launched on April 17.
L’Oréal USA
On April 11, L’Oréal USA announced the appointment of Silvia Galfo as President of its Luxury Division, succeeding Megan Grant, who has held the position since May 2019. In her new role, Galfo will report to David Greenberg, CEO of L’Oréal USA and President of North America. Additionally, Silvia Galfo will join both the L’Oréal USA Management Committee and the Global Luxury Management Committee.
Previously, Silvia Galfo was the first Chief Growth Officer of L’Oréal USA’s Luxury Division. In this role, she defined the division’s growth strategy by channel, retailer, and category, and envisioned a business model reshaping the luxury cosmetic brand portfolio.
Silvia Galfo
Before her tenure as Chief Growth Officer, Silvia Galfo also served as the General Manager of Armani Beauty in the United States, where she successfully set the vision and strategy for the brand, making Armani Beauty one of the fastest-growing brands in terms of sales and profitability in the Luxury Division. Moreover, over the past twenty years, Silvia Galfo has held senior leadership roles in marketing and sales at flagship brands within the L’Oréal Group, such as Lancôme and L’Oréal Paris, as well as at cosmetics company Revlon and luxury jewelry company David Yurman.
Headquartered in New York City, L’Oréal USA is the largest subsidiary of the L’Oréal Group, managing over 35 iconic beauty brands with annual sales exceeding $10 billion and employing over 12,000 people across 16 states in administrative, research, manufacturing, and distribution facilities.
Melvita Japan / L’Occitane Group
On April 1, the Japanese subsidiary of the French organic beauty brand Melvita, under the L’Occitane Group, announced the appointment of Ma. Christina Cuenca Tinio as Representative Director, President, and General Manager. Additionally, former President and Global General Manager Davoust Nathaelle will continue as the Global General Manager, overseeing the entire Melvita brand.
Ma. Christina Cuenca Tinio
Ma. Christina Cuenca Tinio graduated from Keio University in Japan in 1998 and has been deeply involved in the luxury and beauty industry for many years. In 2002, she participated in the launch of Shu Uemura and Kiehl’s operations in the Philippines under the L’Oréal Group, later taking on roles in the ASEAN region in Singapore. From 2008 to 2015, Ma. Christina Cuenca Tinio joined the LVMH Group, working in the travel retail sector in Japan and Korea, managing brands such as Givenchy, KENZO, PUCCI, FENDI, and handling their fragrance business. From 2015 to 2017, she served as the President and Representative Director of the luxury eyewear brand DITA in Japan and as the Managing Director for Asia. Additionally, she has leadership experience across Asia, including Japan, serving as the Vice President of Asia Pacific and South America for the skincare brand EVE LOM from 2022 to 2024.
Melvita has also indicated that in recent years, the company has made new moves, such as obtaining B-Corp certification and introducing new brands. Under the leadership of the new President, Melvita Japon will drive various initiatives to support further sustainable growth in its main market, Japan.
| Source: Brand official websites, executive personal LinkedIn profiles, Retail Dive
| Image Credit: Brand official websites, executive personal LinkedIn profiles
| Editor: LeZhi
