Personnel Updates | Louis Vuitton Appoints SVP of Image and Communications; Re/Done’s New CEO Comes from Gucci

6月 09, 2025

Louis Vuitton

French luxury brand Louis Vuitton has appointed Carole Bildé as Senior Vice President of Image and Communications, effective June 10. She succeeds Blake Harrop, who has been reassigned to another role.

In her new position, Carole Bildé will oversee Louis Vuitton’s brand image and communication strategy. With the support of a dedicated team, she will work to enhance the brand’s influence and reinforce its leadership in the luxury sector. She will report directly to CEO Pietro Beccari. Under the new organizational structure, Matteo Golinelli and the visual merchandising team will also report directly to Pietro Beccari.

Carole Bildé brings over 25 years of experience in communications and the luxury industry, and is a widely recognized expert in the field. She joined LVMH in 2018 and has served as Chief Marketing and Communications Officer at champagne house Veuve Clicquot Ponsardin. Prior to that, she led global branding, communications, digital, and e-commerce at Chloé. She also spent 12 years at advertising giant Ogilvy & Mather, where she served as Deputy Director.

Re/Done

Los Angeles-based fashion brand Re/Done, known for its upcycled denim creations, has announced the appointment of Phillip Prado as Chief Executive Officer, effective immediately.

Phillip Prado has over 20 years of experience in the fashion industry, having worked at Calvin Klein, Burberry, and most recently as Global Chief Merchandising Officer at Gucci. Before that, he served as Senior Vice President of Merchandising for the Americas at Gucci.

In addition, Susan Chokachi will join Re/Done as Chair of the Board. She previously worked at Gucci for 25 years, where she held roles including Chief Brand Officer and President and CEO of Gucci Americas.

These leadership changes come as Re/Done is now majority-owned by Italian private equity firm Style Capital. Style Capital first invested in Re/Done in 2018 and has since become the brand’s controlling shareholder. The firm plans to support Re/Done in accelerating its international expansion strategy.

Founded in 2014 by Sean Barron and Jamie Mazur, Re/Done started by deconstructing and reinventing vintage Levi’s pieces. The brand later collaborated with American heritage labels such as Hanes and Champion to launch everyday essentials. Re/Done has since expanded its product range to include knitwear, leather goods, footwear, and accessories, and is now distributed internationally. Its products are available in over 350 physical retail locations across 30 countries.

ArdAzAei

Swedish haute couture brand ArdAzAei has appointed Ulrik Garde Due as Chief Executive Officer to drive the company’s next stage of growth.

Ulrik Garde Due is a seasoned luxury executive with experience across Asia, Europe, and the Americas. He has held leadership roles at a number of fashion and jewelry brands, including Celine, Cerruti, and Burberry.

In 2007, he joined Danish silverware brand Georg Jensen, and in 2013, became CEO of British fashion house Temperley London. He moved on to join Finnish home goods company Fiskars Group in 2016.

In late 2018, Ulrik Garde Due became CEO of historic American luxury leather goods brand Mark Cross. He also serves as Chair of the Board at consultancy Positive Luxury and sits on the operational board of Danish fashion brand Cecilie Bahnsen.

Founded in 2018 by Johannes Falk in Stockholm, ArdAzAei is currently helmed creatively by Bahareh Ardakani. The brand opened an office and atelier at 11 Rue Saint-Florentin near Place de la Concorde in Paris in 2022. In June 2024, ArdAzAei debuted on the official calendar of Paris Haute Couture Week. The brand has also developed a ready-to-wear collection and plans to launch additional products to expand its offering, with the full line set to debut at Paris Fashion Week in October.

|Sources: Fashion Network, MFFASHION
|Image Credit: Company websites, personal social media accounts
|Editor: LeZhi