March 19, 2026, marked the successful conclusion of the “Luxe.CO Fashion Innovation and Investment Forum” at the Jing An Shangri-La Hotel in Shanghai.
During the section “How Luxury Brands Embrace Innovation While Honouring Heritage,” Dr. Jan Hendrik Voss, President of Ferrari Greater China sat down with Alicia Yu, Founder of LUXE.CO for a conversation exploring the roots of the Ferrari brand’s success and shared the inspiration behind the development of “Luce,” Ferrari’s upcoming first all-electric model, along with numerous innovative details.
Below is the full transcript of the discussion:
Alicia Yu: Ferrari has remained one of the most admired luxury brands in the world. In your view, what are the key elements behind Ferrari’s long-term success?
Dr. Jan Hendrik Voss: Pioneering Spirit. Ferrari has always been driven by a relentless will to progress, always pushing limits and forging new paths forward on the racetrack, the road, and beyond. Shared Passion.
Ferrari inspires a famously unique intensity of passion in every member of our community – Ferraristi, tifosi, and employees – and this passion is the engine for our actions.
Relentless Excellence. We bring a never-satisfied, never-finished attitude to everything we do, constantly asking what more we can achieve.
Italian Soul. Ferrari is the epitome of Italian attitude, combining passion, pride, and a deep appreciation of craftsmanship that is truly unique to Italy.
Exclusivity. Ferrari creates products and experiences that are unique, valuable, and rare – inspiring the dreams of many, yet becoming a reality for a select few.
Alicia Yu: Ferrari is a brand known for balancing heritage and innovation, and we’ve seen a major step in that innovation with Ferrari’s first fully electric model. You revealed the technical components last year, and more recently, the interior and name – Ferrari Luce. What inspired Ferrari to pursue this new chapter?
Dr. Jan Hendrik Voss: The name itself reflects the idea behind the project. “Luce” means “light” in Italian. It is a symbol of the future, lightness, speed, and discovery. As our CEO Benedetto Vigna says, “When you want to explore new territory, you use the light.”
For us, there are several reasons why we decided to pursue this new chapter.
First, to lead. Ferrari has never followed the market; we have always tried to lead it and demonstrate the courage to embrace change.
Second, for our customers. As we often say: different Ferrari for different Ferraristi and different moments. Luce offers another choice for our customers and another dimension of driving emotion.
Third, motorsport technology transfer. Ferrari has always been dedicated to transferring technologies developed on the track to our road cars, and many electrification solutions in Luce, in fact, are derived from racing programmes such as F1 and Hypercar.
Finally, to push boundaries. We combine new technology and innovative design to redefine performance and driving emotion, while remaining unmistakably Ferrari.
Alicia Yu: You mentioned a new design approach. Luce’s interior was developed with LoveFrom Design Collective, founded by Sir Jony Ive. What did this collaboration bring to Ferrari?
Dr. Jan Hendrik Voss: Working with LoveFrom allowed us to bring a new perspective to the interior design.
Sir Jony Ive, as many of you know, was formerly Chief Design Officer of Apple, responsible for iconic products such as the iMac, iPhone, and Apple Watch. He is also a Ferrari collector and owns a Ferrari 250 Europa from the 1950s. That personal connection to Ferrari heritage naturally influenced the design conversation. For example, the team chose a classic three-spoke Nardi steering wheel with anodised aluminium to enhance clarity and driving thrill through a clear and intuitive interface.
At the same time, the cabin combines analogue controls with digital displays to reduce cognitive load and keep the driver fully engaged.
The result is a cabin that reflects Ferrari’s philosophy – timeless, driver-centric, and emotionally engaging.
And to give you a better sense of this philosophy, I have also prepared a short video that explores the interior of Luce in more detail.
Alicia Yu: Ferrari has always been associated with the emotion of its engines. With electric technology entering the picture, how do you ensure that an electric Ferrari still feels unmistakably Ferrari?
Dr. Jan Hendrik Voss: Every generation of Ferrari explores new technologies while staying true to what defines the brand.
When we started the Luce project, we did not ask: “How do we build a better electric car?” We asked: “How do we create a new Ferrari?”
Electrification is therefore a means, not an end. The goal is simple: to create a car with a soul, a car where the driver feels embedded with all senses.
Besides the interior design we discussed earlier, technology also plays a key role in preserving Ferrari’s iconic driving experience.
Luce incorporates more than 60 patented technologies, with key components developed in-house in Maranello.
3 electric motors per wheel (we are the only manufacturer doing so).
Even the sound follows this philosophy. Rather than imitating an ICE engine, we amplified the natural mechanical frequencies of the electric powertrain in order to enhance the dialogue between driver and car.
Ultimately, what defines Ferrari is not the powertrain alone – it is the driving emotion.
Alicia Yu: Beyond cars, Ferrari has also expanded into fashion with Ferrari Style in recent years. What motivated Ferrari to explore fashion and lifestyle?
Dr. Jan Hendrik Voss: Ferrari has three souls: racing, sports cars, and lifestyle.
While people naturally associate Ferrari with cars, the brand represents much more. It is a way of life built around passion, design, and Italian culture.
The lifestyle dimension is therefore a natural extension of the brand and part of the One Ferrari philosophy – the idea that while the brand operates across different areas, they are all expressions of the same identity and values.
This is why Ferrari today exists across experiences such as Ferrari Style fashion, Cavallino restaurant, Ferrari World Abu Dhabi, and, most recently, the Hypersail sailing project.
The objective is always the same: to share the Ferrari spirit and create unique experiences for our community.
Hypersail sailing project
Alicia Yu: In today’s rapidly changing global environment, how do you see Ferrari’s future in China?
Dr. Jan Hendrik Voss: China remains one of the most important and dynamic luxury markets in the world, with a remarkable expansion of its consumer base over the past decades.
While global conditions are more complex today, what we see in China is largely a return to a more sustainable pace of development after many years of extremely rapid growth.
Compared with many other regions, China continues to show strong resilience and significant long-term potential.
For Ferrari, China is therefore a very important market in our global landscape, and one where we continue to see meaningful opportunities over time.
Dr. Jan Hendrik Voss assumed the role of President of Ferrari Greater China in September 2025, overseeing operations across the Chinese Mainland, Hong Kong, Macau, and Taiwan.
Since joining the company in 2014, he has held several key positions across Europe, the Americas, and Australasia, reflecting a deep understanding of global markets and the Ferrari brand.
About the Luxe.CO Fashion Innovation and Investment Forum
Twelve years ago, Luxeplace recognized the vital importance of high-quality information, communication, and research for the development of mid-to-high-end brands. Beginning with the delivery of professional and comprehensive financial and business intelligence, Luxeplace has accumulated extensive proprietary data and case assets, generating unique insights into brands and specialized industries.
The company has built a robust and sustainable system for producing high-quality content and research, making Luxeplace a source of certainty in the dynamic and often volatile fashion and luxury industry. It provides decision-makers with powerful leverage for shaping the future while naturally attracting China’s most distinguished high-end readership.
Through continuous evolution and advancement, Luxeplace has engaged in deep exchanges and collaborations with an expanding network of outstanding entrepreneurs, investors, and business leaders, becoming a trusted partner in their journeys. When this high-quality accumulation and interaction reached a critical point, the “Luxeplace Fashion Innovation and Investment Forum” was launched.
Since 2015, Luxeplace has hosted eight high-level industry forums and hundreds of online and offline themed events, creating a high-density, high-quality platform for face-to-face exchange among elites in the “Big Fashion” industry.
| Image Credit: Luxe.CO
| Editor: Maier
