On 9 October, Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari”) […]

The new plan builds upon existing achievements and sets more forward-looking development goals across Ferrari’s three core areas: racing, sports cars, and lifestyle.

Ferrari Italian luxury sports car brand Ferrari has app […]

Dr. Jan Hendrik Voss assumed the role of President of F […]

In the third quarter, Ferrari’s global total shipments reached 3,383 units, a decrease of 2.2% compared to the previous year.

According to official statistics from the website, as of March 2024, Ferrari has a total of six brand-new lifestyle boutique stores worldwide.

During discussions with Luxe.CO, numerous brand executives emphasized the crucial role of the Chinese market in their brands’ global strategy.

This article has selected quotes from 16 executives of luxury brands, offering insights into their perspectives on luxury and how to build luxury brands.

The 8th issue of the Luxe.CO Auto Brand Watch for 2023 has included 40 recent developments from 22 car brands/companies in the Chinese market, spanning the period from July 21st to August 20th. BYD has the most entries, followed by NIO, Lamborghini, and BMW tied for second, with Ferrari ranking third.

The convertible sports car culture is the next stage of challenge proposed by Cattaneo in the Chinese market.