Sanfo Outdoor Named Exclusive Houdini Distributor in China, Expands International Brand Lineup

7月 14, 2023

On July 12th, after the market closed, Beijing-based outdoor equipment company Beijing Sanfo Outdoor Products Co., Ltd. (SZ:002780) announced that its wholly-owned subsidiary, Shanghai Feiwa Trading Co., Ltd., has recently signed an Exclusive Distribution Agreement with Houdini Sportswear AB.
According to the agreement, Sanfo Outdoor has become the exclusive general distributor for Houdini’s full range of products in China. This grants them the exclusive rights to sell Houdini products through various channels, including B2C, B2B retail and wholesale, and online platforms. The a …