On August 1st, after the closing bell, Beijing Sanfo Outdoor Products Co., Ltd. (SZ:002780) announced the establishment of a joint venture with Klättermusen AB, the Swedish company behind the renowned outdoor brand Klättermusen. The joint venture will be formed through the incorporation of a wholly-owned subsidiary, Beijing Travel Mouse Outdoors, which will introduce Klättermusen into the Chinese market.
Previously, Beijing Travel Mouse Outdoors held exclusive rights to represent Klättermusen in China. This collaboration comes in response to the rapid increase in brand recognition and …
