Recently, the British designer brand Stella McCartney Ltd (hereinafter referred to as “Stella McCartney”) announced its key financial data for the 2021 fiscal year (as of December 31, 2021): turnover increased by 14% year-on-year to 32.5 million pounds, gross Profit rose 17% year-on-year to ￡23.8 million. According to the company, Stella McCartney underwent an all-round transformation in 2021 in accordance with the established strategy. In order to enhance the brand’s appeal through products to attract a new generation of customers, Stella McCartney has been committ …
