Last month, the globally renowned spirits company, Edrington Group, held a launch event in Shanghai for their premium Scottish single malt whisky brand under their umbrella: The Macallan, introducing The Macallan Litha.

“China is our most important market. Over the past three years, we have recruited an incredibly talented team here and established a new leadership structure. We have also made the strategic decision to set our Asia Pacific headquarters in Shanghai, further dedicating more resources specifically for the Chinese market.”