Chinese menswear brand LILANZ participated as a strategic menswear partner, exploring the enchanting natural landscapes and rich cultural history along the route, witnessing the exchange of civilizations on the Silk Road.

As a Premium Partner of the Paris 2024 Olympics, LVMH d […]

Luxury brands seeking to break the circle is a trend-driven move, reflecting the changes in young consumers whose luxury consumption psychology has shifted from admiration to considering lifestyle and personal taste.

On July 10, Louis Vuitton’s “Beijing Style” pop-up spaces simultaneously opened in four districts: 798CUBE, Drum Tower, Liangma River, and China World Trade Center.