Topsports is responsible for the brand’s end-to-end operations in the Chinese market, including brand communication, marketing promotion, channel sales, and consumer engagement.

In 2020, DVF shifted to a digital-first, China-centered wholesale strategy and signed a global business licensing agreement with Glamel, entrusting them with the responsibility for the brand’s production and sales.

The Houdini brand was founded in 1993 by Swedish mountaineer and female designer Lotta Giomofelice.