Luxeplace.com has selected ten luxury brands’ New Year short films, showcasing how these brands explore and interpret local culture as the Year of the Dragon arrives in the Jiachen year.

Luxeplace.com has selected the latest Chinese New Year art installations from five luxury and fashion brands, showcasing how each brand interprets the “dragon” imagery.

Bottega Veneta releases their 2024 Chinese New Year short film titled “The First Sunrise with You”.

This year marks the 20th anniversary of Qeelin’s founding. With the official release of this Chinese culture-focused Chinese New Year short film, a new chapter is gradually unfolding.