Luxe.Co Intelligence released a brand new research report! Fragrance and Beauty Brands in High-End Hotels.

From 2022 to the present (18 months), luxury brands have strategically positioned themselves in the four central cities of the Greater Bay Area – Shenzhen, Guangzhou, Hong Kong, and Macau.

Maison Margiela’s parent company, OTB Group Chairman Renzo Rosso, believes that “China will soon account for 50% of global fashion and luxury goods consumption.”

For major brands, the gold rush presents four significant “new” opportunities that cannot be ignored in brand building: new target audiences, new wearing preferences, new craftsmanship styles, new brand positioning, and new opportunities to capture consumers’ mindshare.

Luxe.CO intelligence‘s new release: “On in […]

Over the past year (June 2022 to June 2023), a total of 351 dynamics were recorded for 38 niche fragrance brands in China. Among these brands, 19 opened 58 new stores, while 15 brands launched 39 pop-up shops.

Gain insights into how LVMH Group strategically expanded its store network in mainland China over the past year and fostered close connections with consumers through pop-up stores, through data collected by Luxe.CO Tong.

Luxe.CO will host an online seminar on Friday, February 17, to reveal the essence of this report.

LuxeCO and Weibo jointly focus on luxury brands’ digital marketing in China and release the exclusive “2022 China Luxury Marketing Report”.

In this exclusive report published by Luxe.CO Intelligence, we have systematically recorded 173 significant international and local activities, from the perspectives of physical stores, pop-ups, new products and co-branding, exhibitions, fashion shows, visual communication, food and beverage, endorsements, digitization, sustainability/supply chain, of the brand from January to the end of November 2022,