The new store is located in Tower 5 of Pacific Place in the vibrant Wan Chai district of Hong Kong, China.

Hermès now has 34 boutiques in the Chinese Mainland.

In 2022, Chantecaille was acquired by Germany’s Beiersdorf Group, becoming part of the company’s luxury division alongside the Swiss brand La Prairie.

This move marks Bucherer’s first expansion since being acquired by Rolex in 2023 and signifies a shift in Rolex’s previous strategy of relying on authorized dealers to manage the Chinese Mainland market.

In the past two weeks, Luxeplace.com observed that two Chinese beauty and fragrance brands have taken significant steps in their global expansion efforts.

Youngor Group refers to the multi-brand, multi-store setup it has established at Chongqing MixC as the “Chongqing MixC Model.”

Luxe.co brings first-hand visits and observations to readers.

Luxeplace.com’s on-site visit to explore how Hermès consistently strengthens its localization strategy.

In addition to the stores at the Peninsula Beijing and SKP, Hermès also has a boutique located at China World Mall in Beijing.

Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.