“If we move too fast, we will destroy the brand, destroy these stories. Trust me, there is still much room for growth ahead of us.”

Suzhou Yanlord Cangjie, set to open in the third quarter of 2023, has partnered with four major brands under the OTB Group – Maison Margiela, JIL SANDER, MARNI, and DIESEL – to establish pop-up experiential stores.