At constant exchange rates, sales in the Asia-Pacific region contracted by 18%. Although certain markets, including South Korea and Malaysia, experienced growth, combined sales in the Chinese Mainland, Hong Kong, and Macau declined by 27%.

This move marks Bucherer’s first expansion since being acquired by Rolex in 2023 and signifies a shift in Rolex’s previous strategy of relying on authorized dealers to manage the Chinese Mainland market.

In April, Swiss watch exports rebounded, with only the Chinese Mainland market showing a decline among the top twelve markets, including South Korea and Spain.

The rankings covers 292 major activities from 38 global luxury jewelry and watch brands in the China market over the past year

Benefiting from a 25% year-over-year increase in sales in Mainland China, Hong Kong, and Macau, the Asia-Pacific market recorded a 13% growth in sales.

“The stories and achievements of the Swiss watch industry over the past fifty years can be known and resonated with by more people through Swatch’s watches and Swatch’s collaborations.”

Overall, the Chinese market, Jewelry Division, and both retail and online retail collectively contributed 74% to the group’s sales revenue.

Do we still need literature? A similar question was once posed to the watchmaking industry: Do we still need mechanical watches?

“We are committed to blending watchmaking craftsmanship with the materials we excel in, in a more instinctive, contemporary, and creative way. We are not bound by the past; our tradition is innovation.”

This article has selected quotes from 11 executives of these 11 brands, providing insights into their understanding of Chinese consumers and niche markets.