On March 13, Tiffany & Co. held a grand opening ceremony for its first three-story flagship store in China, located at Chengdu Taikoo Li.
In addition to Maxence Kinget, President of Tiffany Greater China, the brand’s global executive team traveled from its New York headquarters to Chengdu to witness this significant moment. The executives in attendance included:
- Anthony Ledru, President and Chief Executive Officer of Tiffany & Co.
- Gavin Haig, Chief Commercial Officer
- Andrea Davey, Chief Marketing Officer
- Hector Muelas, Chief Brand Creative Officer
- Thierry Vasseur, Head of Jewelry and High Jewelry
Tiffany & Co. stated: “The opening of the new Chengdu Taikoo Li flagship store marks an exciting new chapter for the brand in China and highlights our deep commitment to our Chinese customers.”
Anthony Ledru, Maxence Kinget, and renowned Chinese actress Zhang Ziyi officiated the ribbon-cutting ceremony. Other distinguished guests included Tiffany brand ambassador Elaine Zhong Chuxi, actor Zhang Ruoyun, and actor-singer Dong Sicheng (Winwin).
Above: Anthony Ledru, Maxence Kinget, and Zhang Ziyi cutting the ribbon at the opening ceremony
For this special occasion, Tiffany & Co. presented a series of exquisite window displays designed by Christopher Young, the brand’s Vice President of Creative. Drawing inspiration from Chengdu’s geography and cultural heritage, these displays seamlessly blend Tiffany’s artistry with local elements.
One standout display masterfully recreates the tranquil scenery of Chengdu’s People’s Park. Among lush, dense bamboo groves, Jean Schlumberger’s iconic Bird on a Rock design emerges subtly. A winding staircase meanders through the greenery, leading to a serene pond. The crystal-clear water reflects the legendary designer’s timeless masterpiece.
Above: Tiffany’s window displays – “Bamboo Grove” and “Blooming Roses” (Names of art pieces are directly translated)
Above: Tiffany’s window displays – “Enchanted Ocean” and “Dazzling Heritage” (Names of art pieces are directly translated)
From March 24 to May 25, the Tiffany Chengdu Taikoo Li flagship store will host “Wonders from the Tiffany Archives,” a limited-time exhibition. Through the themes of Origins of Craftsmanship, Legendary Diamond Artistry, and Jean Schlumberger’s Masterpieces, the exhibition explores nearly two centuries of Tiffany’s history and legacy.
The newly renovated Tiffany Chengdu Taikoo Li flagship store officially opened its doors on December 17, 2024. Designed by architect Hugh Dutton, the store’s exterior features a shimmering iridescent façade, resembling a captivating light sculpture that pays tribute to the brand’s excellence in diamonds.
Inside, Tiffany Blue accents are woven throughout, creating an elegant yet inviting atmosphere. Upon entering, guests are welcomed by a custom hand-painted blue wall by artist Nancy Lorenz. The first floor showcases Tiffany’s signature jewelry collections, including Tiffany Lock, Tiffany HardWear, Tiffany T, and Tiffany Knot.
The store incorporates several design elements that honor Chengdu’s vibrant culture. A dazzling chandelier by artist Andreea Braescu, inspired by Chengdu’s native magnolia flowers, brings an airy elegance to the first-floor space. The Celestial Ceiling, inspired by New York’s Grand Central Terminal, integrates local elements to create a unique connection between Tiffany’s birthplace and Chengdu.
Above: “The World of Tiffany” floor
Ascending to the “All About Love” floor, visitors encounter a diamond-inspired window display that gleams under the lights, showcasing Tiffany’s mastery of diamonds. Adding an artistic touch to the luxurious setting is Michelangelo Pistoletto’s artwork, “Color & Light 2024.”
The “Tiffany High Jewelry“ salon is a highlight of this floor. Inside, a custom-designed folding screen by Nancy Lorenz exudes a radiant glow, creating an ambiance reminiscent of a jewelry box. The salon showcases an array of extraordinary high jewelry pieces, displayed in frosted glass pyramid cases inspired by Jean Schlumberger’s 1950s designs, embodying Tiffany’s unparalleled jewelry craftsmanship. Additionally, this floor features Tiffany’s only Timepiece Salon in China, honoring the brand’s distinguished watchmaking heritage.
Above: “All About Love” floor
The third floor is dedicated to lifestyle collections and an exclusive VIP lounge, offering an intimate and refined shopping experience.
The private lounge features a custom artwork by Damien Hirst, titled “Tiffany Cute, 2024,” which captures the delicate motion of butterflies in a rich blue palette.
The private dining room’s walls are adorned with custom wallpaper inspired by Chengdu’s People’s Park, providing an immersive local experience. A sculpture by Arik Levy, reminiscent of a traditional bamboo garden, further enhances the tranquil atmosphere.
In the baby boutique, a panda chair designed by the Campana Brothers adds a playful and lively touch, celebrating one of Chengdu’s most iconic symbols—the giant panda.
More images of the store:
This flagship store’s grand reopening seamlessly integrates Tiffany’s innovative spirit with the cultural essence of Chengdu, reaffirming the brand’s dedication to the Chinese market.
｜Source: Official press release
｜Image Credit: Courtesy of the brand
｜Editor: LeZhi
