On January 3, American underwear company Victoria’s Secret & Co. (hereinafter referred to as“Victoria’s Secret” or “VS&Co”) (NYSE: VSCO) announced that it has completed the acquisition of Adore Me, Inc. (hereinafter referred to “Adore Me”), a DTC (Direct-to-customer) women’s intimate apparel brand.
On November 2021, Victoria’s Secret announced that it has signed a definitive agreement to acquire 100 percent of Adore Me. The structured transaction includes an initial upfront $400 million cash payment and further cash consideration, a portion of which is fixed and a porti …
