On November 6, Swiss luxury group Richemont officially unveiled its themed pavilion at the 8th China International Import Expo (CIIE), embarking on a journey celebrating timeless aesthetic excellence. Now in its sixth consecutive year of participation, Richemont has once again been invited to join the expo’s new product launch event, presenting fresh creations from its portfolio of brands.
Richemont’s CIIE Pavilion
Located in the Consumer Goods exhibition area, Richemont’s pavilion is themed “Stories about Beauty, Elegance, and Timeless Style,” narrating legendary stories of enduring style and eternal elegance. Seven of the group’s brands are featured at the expo, each showcasing iconic creations that embody the lasting charm and exceptional value honed over time.
With its iconic panther, Cartier champions boundless creativity and a steadfast commitment to craftsmanship, celebrating the world’s beauty and timeless elegance. As both the brand’s emblematic animal and a symbol of creative exploration, the panther leads the way into Cartier’s enchanting universe. Her gaze embodies an extraordinary vision—transforming inspiration from the world into rare and precious treasures.
Every creation by Van Cleef & Arpels begins with a poetic concept. Guided by its cherished sources of inspiration, the Maison continues to compose its Poetry of Time, blending mechanical sophistication, precious materials, and métier d’art mastery to tell touching stories across every dial.
Jaeger-LeCoultre, through the theme of the Polo Club, revisits the origins of its Reverso collection, paying tribute to the polo world that inspired its creation and reflecting the spirit of its time.
Founded in Geneva in 1755, Vacheron Constantin has remained steadfast in its pursuit of excellence. This 270-year legacy of fine watchmaking has shaped every stylistic element of the brand.
The 2025 Summer/Autumn collection from Alaïa draws inspiration from history, geography, and sculpture, with women at the heart of the narrative. Their strength, charisma, and stories are woven into each garment, becoming part of its soul.
Dunhill, under the theme “A New British Style Standard,” brings timeless refinement to the contemporary gentleman, showcasing over 130 years of British heritage and luxury.
Since 1906, Montblanc has upheld a pioneering spirit, continuously redefining writing culture. Under the theme #LetsWrite, it encourages individuals to reflect, reconnect, and capture inspiration through the written word as they journey through life.
Richemont’s New Product Launches at CIIE
Richemont unveiled several new creations at today’s CIIE launch event, highlighting each brand’s commitment to fusing heritage with modern innovation:
Van Cleef & Arpels introduced the Lady Arpels Bal des Amoureux Automate watch, which uses intricate grisaille enamel to recreate the romantic ambiance of a 19th-century Parisian outdoor café. At noon and midnight, the couple depicted on the dial slowly draw close and waltz together in a moving expression of romance.
Vacheron Constantin premiered a global first: the Métiers d’Art The Legend of the Chinese Zodiac – Year of the Horse watch. Honoring the continuous cycle of the Chinese Zodiac, this intricate masterpiece is equipped with the Calibre 2460 G4 movement. Its 40mm case provides a canvas for artisans to fully showcase their talents.
Montblanc debuted its High Artistry – A Journey on the Versailles Palace limited-edition writing instrument series in China. Crafted with exceptional artistry, these pieces elevate the concept of the writing instrument as a work of art. Each edition exemplifies peak craftsmanship and creativity, rich in detail, timeless design, and rare artistic techniques, reflecting the architectural grandeur of the Palace of Versailles and Montblanc’s unique interpretation of culture and history.
Richemont at the CIIE Product Launch Event
Jenny Gu, Chief Executive Officer of Richemont China, stated, “CIIE has always been a vital platform for Richemont to engage with the deep and dynamic Chinese market. We greatly value this opportunity to share our interpretation of beauty and exploration of style with a wide audience. What fills us with pride is not only the exceptional craftsmanship of our brands but also the fact that each creation is a vivid expression of timeless beauty—it carries history, resonates with the present, and presents an aesthetic vision that transcends time.”
| Source: Official press release
| Image Credit: Official press release
| Editor: LeZhi
