Bogner
German luxury sports fashion brand Bogner has appointed Arne Freundt as its new Chief Executive Officer, effective June 1 this year.
Following his appointment, Arne Freundt will work alongside the existing management team to drive the brand’s development.
Arne Freundt previously spent 14 years at German sportswear company Puma, where he served as Group CEO until stepping down in April 2025. Prior to that, he led several global business units at Puma, holding roles including Chief Commercial Officer and General Manager for the Europe, Middle East and Africa (EMEA) region.
Before this appointment, Katjes International, a strategic investment group focused on consumer goods under German confectionery manufacturer Katjes Group, acquired a majority stake in Bogner in September 2025. Prior to the completion of the transaction, the CEO position had been vacant and was set to be filled under the new ownership structure.
Bogner Advisory Board Chairman Bastian Fassin said that they successfully attracted Arne Freundt to join, noting that he is one of Europe’s most experienced experts in the sports and lifestyle sector. He added that Freundt’s extensive board-level and executive management experience, combined with his deep global sales expertise gained at Puma, aligns strongly with the ambitious international growth objectives set for the luxury brand Bogner.
Saucony
High-performance running and lifestyle brand Saucony, part of Wolverine World Wide, has appointed alum Wendy Kula as Chief Marketing Officer.
In her new role, Wendy Kula will oversee global brand marketing, digital marketing, creative content, and go-to-market strategy. She will also work closely with product, sales, and DTC teams to strengthen brand positioning, elevate brand storytelling, and drive growth across core performance and lifestyle product lines.
Wendy Kula previously served as Vice President of Women’s Brand Marketing, North America at sportswear giant Nike, departing in September 2025. She also held roles at Nike including Senior Director of Global Consumer Digital Direct Marketing, Senior Director of Global Membership Services, and Senior Director of Global Brand Marketing for Nike Training Club. Earlier in her career, she served as Senior Vice President of Global Marketing at performance cooling brand Mission, and led marketing for the Aerie brand under American Eagle Outfitters.
Satisfy
French luxury sports brand Satisfy has announced the departure of CEO Antoine Auvinet.
Antoine Auvinet officially assumed the role at the end of 2024 and, over the past two years, worked with the team to drive sustained brand growth.
In a statement shared on his personal social media account, he said that “over the past more than two years, I have worked with an exceptional team to build this brand. We achieved growth, completed financing, delivered products, made mistakes and corrected them, and created something truly valuable for runners.”
He also stated that he will relaunch his consulting firm Conrad Kingsley Advisory to support executives and investors in the fashion, luxury, sports, and lifestyle sectors. Earlier in his career, he served as Chief Omnichannel Officer at Sézane and Global Vice President of Omnichannel at Celine, and held roles at Bally, Harry Winston, Cartier, and Louis Vuitton.
Fanatics
Global licensed sports merchandise retailer Fanatics has appointed Jamie Gersch as Chief Marketing Officer of its global DTC fan apparel platform Fanatics Commerce, effective immediately.
In her new role, Jamie Gersch will be based in San Mateo, California, overseeing all marketing functions including brand marketing, performance marketing, and full lifecycle customer marketing. She will report to Andrew Low Ah Kee.
Jamie Gersch brings more than 20 years of marketing experience across leading consumer retail brands, spanning both large-scale and entrepreneurial environments. She previously served as Chief Marketing Officer at Rothy’s and as Senior Vice President and Chief Marketing Officer at Old Navy. During her more than decade-long tenure at Gap, she played a key role in shaping brand identity and creative direction across multiple business lines.
WSFGI
The World Federation of the Sporting Goods Industry (WFSGI) has announced that Motoi Oyama, former Chairman of Japanese sportswear giant ASICS, has been appointed Honorary President.
WFSGI is an international industry organization representing global sports brands, manufacturers, retailers, and national trade associations. Founded in 1978 and officially recognized by the International Olympic Committee, it plays a central role in advancing sustainability and corporate social responsibility (CSR) across the sporting goods industry.
Motoi Oyama previously served as WFSGI President twice and has made significant contributions to the organization’s operations and the international development of the sporting goods industry. During his tenure at ASICS, he served as President and Chairman, leading the company’s operations and global expansion while driving the scale-up of its international business.
His appointment as Honorary President makes him the second Japanese individual to hold the position, following ASICS founder Kihachiro Onitsuka.
｜Source: official press releases, personal social media accounts, FashionNetwork
｜Image Credit: personal social media accounts
｜Editor: Luxeplace
