On April 12th, Pierre Fabre, the parent company of renowned French dermo-cosmetic brand Eau Thermale Avène, announced its acquisition of the cosmetics brand MÊME.
Founded in 2017 by Judith Levy Keller and Juliette Couturier, MÊME is a digitally native brand originally created for women who experienced skin sensitivities as a result of cancer treatments. All of its products are developed in collaboration with oncologists and dermatologists.
MÊME’s formulations have undergone clinical research and testing in large oncology centers in France. The brand has gained popularity among …