The popularity of gold remains high, with an increasing number of people flocking to jewelry stores to purchase gold-based accessories and products. According to data from the World Gold Council, China’s gold jewelry consumption in the first quarter of 2023 reached its strongest level since 2015, with a total of 198 tons, representing an 11% year-on-year increase.
Within this robust demand for gold jewelry, it is undeniable that gold’s investment value attracts a significant portion of consumers. However, this trend also presents five major “new” opportunities …