On November 20, the opening day of FIFA World Cup Qatar 2022, Louis Vuitton released a new ad featuring Lionel Messi and Cristiano Ronaldo. Today football’s “great duos”, made their first appearance together.
No club can have both Messi and Ronaldo, but Louis Vuitton did. The campaign created a huge buzz, setting a new record for likes on Instagram and boosting the number of followers of Ronaldo and Messi (to 500 million and 376 million respectively), making them the two most followed celebrities on Instagram.
The campaign, shot by legendary 73-year-old photographer …
