This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.
In the Asia-Pacific market, Brooks saw a 228% year-over-year sales increase in China, the world’s second-largest running market.
In the nine months ending September 2024, Golden Goose’s revenue increased by 12% year-over-year at constant exchange rates.
The global sports-fashion industry, led by running, undoubtedly continues to find its opportunities in the Chinese market, where high-end opportunities are still emerging.
How does GORE-TEX challenge innovation in its premium fabrics?
“We have been overly promotional… the level of markdowns has not only impacted our brand but also disrupted the overall market and the profitability of our partners.”
Luxe.CO was invited by Swatch to attend the finals of the 2024–2025 FIS Freestyle Ski Halfpipe World Cup (Chongli Station).
Anta On December 3, Chinese professional sports brand A […]
Analysts stated that the revised outlook still appears conservative, expressing optimism about future growth opportunities.
In the first nine months, the company’s gross profit margin reached 55.4%, and its operating profit margin was 17.4%, both setting record highs for the second consecutive year.
