Salomon French outdoor sports brand Salomon has appoint […]

Under Armour U.S. sportswear company Under Armour has a […]

Luxe.CO Intelligence has selected the TOP 4 most noteworthy brand cases: NIKE, Garmin, Fila Kids, and New Balance.

In 2024, net sales in the Greater China region increased by 29.5%, while profit grew by 47.5%.

This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

In the Asia-Pacific market, Brooks saw a 228% year-over-year sales increase in China, the world’s second-largest running market.

In the nine months ending September 2024, Golden Goose’s revenue increased by 12% year-over-year at constant exchange rates.

The global sports-fashion industry, led by running, undoubtedly continues to find its opportunities in the Chinese market, where high-end opportunities are still emerging.

How does GORE-TEX challenge innovation in its premium fabrics?

“We have been overly promotional… the level of markdowns has not only impacted our brand but also disrupted the overall market and the profitability of our partners.”