On June 29th, American brand management company Authentic Brands Group (ABG) announced a $500 million additional investment from General Atlantic, a private equity investment firm and existing investor.
ABG stated that the investment would support the company’s global expansion and accelerate its current strategy of optimizing market value by leveraging strong brands, vibrant partnerships, and a global network built by operators, distributors, and retailers. General Atlantic first partnered with ABG in October 2017, and with this transaction, their total investment in ABG has no …
