Jack Wolfskin Anta Group has appointed John Yao as CEO […]

Luxe.CO conducted on-the-ground research at leading commercial complexes including Taikoo Li Chengdu, Chengdu IFS, and Chengdu SKP, bringing the latest insights into the developments of luxury and sports outdoor brands.

Nike Recently, American sportswear giant Nike announced […]

Levi Strauss / Levi’s Recently, American denim manufact […]

This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

Nike U.S. sports giant Nike continues to make adjustmen […]

The CEO of Adidas pointed out, “The supply chain will become more localized. China will become China’s China.”

Bjørn Gulden commented: “Given the improved business in Q2 we continue to raise our expectations and are now guiding for a full-year revenue increase in the high single digits and an operating profit of around € 1.0 billion.”

Adidas German sports brand Adidas’ Global Operations He […]