This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

Nike U.S. sports giant Nike continues to make adjustmen […]

The CEO of Adidas pointed out, “The supply chain will become more localized. China will become China’s China.”

Bjørn Gulden commented: “Given the improved business in Q2 we continue to raise our expectations and are now guiding for a full-year revenue increase in the high single digits and an operating profit of around € 1.0 billion.”

Adidas German sports brand Adidas’ Global Operations He […]

Lululemon On May 21, Canadian yoga and athleisure compa […]

Adidas has announced that former American professional female basketball player Candace Parker will assume the role of President of the Brand’s Women’s Basketball Business.

Bjørn Gulden said, “Compared to 12 months ago, we feel much more confident about the Chinese market,” adding that China’s growth potential is “far higher than” the growth achieved in the full year of 2023.

“If Adidas wants to win over more consumers, we need to introduce more mass-market (go down) products without losing high performance,”