Nike, adidas, Under Armour, On, ANTA, and Li-Ning, among these six major sports brands, have all been consistently focusing their efforts on top-tier products, particularly in the realm of technologically advanced footwear.

CEO Bjørn Gulden stated that Adidas is expecting to achieve profitability in the years 2025 and 2026.

China’s largest sportswear and apparel retailer, Topsports, releases 2022/23 performance report with revenue of 27 billion yuan.

Adidas plans to have at least 30% of all Adidas clothing and equipment sold in China by next year come from Chinese design. Before the crisis, this figure was only in the low single digits.

Among the important cross-border cooperations in the automotive field in the past two months, four are related to sports and outdoor shoes.