Qeelin launched its new brand, Qeelin GOLD; lululemon unveiled three innovative products in China for the first time; and ASICS staged the first physical showcase of its WALKING collection in the Chinese market.

The most significant shift in the brand’s identity since its founding in 1949.

Salomon Salomon, the French outdoor sports brand under […]

All product categories and regional markets recorded net sales growth, with particularly outstanding performance from Sports Style and Onitsuka Tiger.

These sports brands introduced innovative products equipped with the latest technologies.

In 2024, net sales in the Greater China region increased by 29.5%, while profit grew by 47.5%.

In the first nine months, the company’s gross profit margin reached 55.4%, and its operating profit margin was 17.4%, both setting record highs for the second consecutive year.

These 21 executives represent companies including LVMH, Kering, Richemont, L’Oréal Group, Tapestry, lululemon, and Asics.

From a regional perspective, Japan, North America, Europe, and the Greater China region are expected to continue growing.

In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.