Bottega Veneta releases their 2024 Chinese New Year short film titled “The First Sunrise with You”.

Max Mara, Bottega Veneta, Versace, Valentino, and other luxury brands are currently undergoing construction in the north area of Sanlitun Taikoo Li.

From July 16th to July 31st, 2023, Luxe.CO Biweekly Ranking featured a total of 43 updates from 26 luxury brands in the Chinese market. These updates included 9 marketing activities, 5 store expansion news, 24 announcements about opening pop-up stores, and 5 updates about Chinese celebrities endorsing the brands.

Under the leadership of new creative director Daniel Lee, British luxury brand Burberry unveiled a new logo, marking the beginning of a new chapter for the brand. How Lee will transform Burberry will be fully revealed at London Fashion Week in a week’s time.

In 2022, Luxe.CO’s Personnel Trends column recorded a total of 29 fashion and luxury brands that had announced changes to their creative directors. Among them, 27 companies have newcomers in place, and 2 companies have left the spot vacant. From this, we have observed 5 important trends.