Over the past two years, Baozun has remained Hunter’s e-commerce partner in China, effectively aiding in driving online business growth and sustained profitability.

ABG announced that The Batra Group and Marc Fisher Footwear are the core partners for the Hunter brand in key geographic markets.

According to another source cited by Sky News, the valuation of the Hunter deal could reach as high as £100 million, significantly surpassing initial expectations.