From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.

Between November and December 2025, LuxeCO Intelligence […]

A spokesperson for Puma declined to comment, while representatives from Artémis, Anta, and Li-Ning also declined to comment.

Luxe.CO conducted on-the-ground research at leading commercial complexes including Taikoo Li Chengdu, Chengdu IFS, and Chengdu SKP, bringing the latest insights into the developments of luxury and sports outdoor brands.

This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.

As early as 2006, Li-Ning proactively released its first Corporate Social Responsibility Report.

In 2024, Li-Ning increased its research and product development expenditure to RMB 676 million [approx. USD 93.5 million], raising its share of total revenue from 2.2% to 2.4%.

This article by Luxe.CO highlights ten sports and outdoor brands’ Chinese New Year marketing campaigns, showcasing how they infused the festive season with positive energy.

Li-Ning Company and Mr. Li Ning will jointly hold 55% of the shares, while HongShan will hold 45%.

In the fiercely competitive sports and outdoor field, the four top cases of Li-Ning, Arc’teryx, Kolon Sport, and Vibram effectively illustrate two important trends: “tracing back to roots” and “breaking boundaries.”