The joint venture will operate the sales and marketing of Haglöfs brand products in Greater China.

Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.

Li Ning responded, “For investors, I will consider any plan that can increase investor returns.”

From February 1, 2024, to March 14, 2024, Luxe.CO 【Sports and Outdoors Brand List】recorded the latest 30 brand activities.

GIC’s ownership stake in Li-Ning has increased from 4.81% to 5.11%.

Li-Ning’s latest performance fell short of expectations, causing the stock price to drop by over 20%.

Nike, adidas, Under Armour, On, ANTA, and Li-Ning, among these six major sports brands, have all been consistently focusing their efforts on top-tier products, particularly in the realm of technologically advanced footwear.

For the first time since 2017, footwear has outstripped apparel as the biggest contributor to Li-Ning’s revenue.