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Greater China recorded €509.4 million in full-year sales revenue, representing a 14.5% year-on-year decline (organic decline of 13.7%). The region accounted for 26% of the group’s total revenue, making it the third-largest market for the group.

In the first nine months of 2024, Zegna Group’s total revenue amounted to €1.3574 billion, marking a year-on-year increase of 1.7%, though with a 4.0% decline on an organic basis.

Gildo Zegna stated, “Our uber-luxury and bespoke services are growing.”

Due to persistently low consumer confidence, revenue in Greater China was €266.3 million (accounting for 28% of the group’s total revenue), a 13.2% year-on-year decline, and an 11.7% decline on an organic basis.

In the fourth quarter, the Greater China region achieved revenue of 176 million euros, representing a year-on-year growth of 35.0%.

“We are not seeing the same incidence of Chinese out of Greater China as other brands. Most of our Chinese spending occurs structurally occurs within the domestic market.”

Ermenegildo “Gildo” Zegna, Chairman and CEO of the Zegna Group, stated, “We started 2023 with an encouraging upswing led by further reopening in the Greater China Region following COVID-19-related restrictions.