Under Armour

Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.

5月 10, 2024

Under Armour’s “Vivid Evolution Exhibition” at TX Huaihai in Shanghai conveys the brand’s determination to “expand its circle” in the Chinese market.

4月 07, 2024

Allbirds co-founder Joey Zwillinger will retain his position on the board and serve as a special advisor to the company.

3月 15, 2024

Armani Beauty has appointed MUA Hiromi Ueda as the Global Makeup Artistic Director.

1月 26, 2024

Nike, adidas, Under Armour, On, ANTA, and Li-Ning, among these six major sports brands, have all been consistently focusing their efforts on top-tier products, particularly in the realm of technologically advanced footwear.

8月 16, 2023

Stephanie Linnartz, former Marriott executive, would be taking over as Under Armour CEO and starting in the role on Feb. 27.

2月 15, 2023