On April 12, Wolford, the Austrian luxury lingerie brand under Lanvin Group, released preliminary business data for the 2022 fiscal year ending December 31, 2022. The company’s marketing investment has begun to pay off, with sales increasing 15% year-on-year to €125.5 million, but the EBIT (earnings before interest and taxes) has not improved and remains a loss of €28.6 million, consistent with the previous half-year performance report.
In addition to benefiting from increased marketing investment, Wolford stated that the positive sales growth was also driven by collaborations w …
