From pandas, bamboo, and old houses to the Sanxingdui site, luxury brands like Hermès, Louis Vuitton, Loewe, and Arc’teryx are embracing creativity in Chengdu.

“We are not seeing the same incidence of Chinese out of Greater China as other brands. Most of our Chinese spending occurs structurally occurs within the domestic market.”

According to the terms of the transaction, both Prada and Zegna will individually hold a 15% stake in Fedeli.

How did Norda Run rise rapidly?

Ermenegildo “Gildo” Zegna, Chairman and CEO of the Zegna Group, stated, “We started 2023 with an encouraging upswing led by further reopening in the Greater China Region following COVID-19-related restrictions.

Under the leadership of new creative director Daniel Lee, British luxury brand Burberry unveiled a new logo, marking the beginning of a new chapter for the brand. How Lee will transform Burberry will be fully revealed at London Fashion Week in a week’s time.

Norda not only fills the niche market targeted by Zegna Group but also fits the Group’s high-end positioning. 

“After my recent trip to Greater China, I am optimistic about China’s reopening as we are witnessing a rebound in our business and the industry at large.”