Before markets opened on July 31 local time, Canada Goose released its financial results for the first quarter of fiscal year 2026, ending June 29, 2025. The company reported a strong start to the new fiscal year, with global revenue up 22.4% year-over-year to CAD 107.8 million (a 21.5% increase on a constant currency basis), underscoring the brand’s resilience and strategic execution. (As of now, CAD 1 is approximately RMB 5.19.)
“We’re off to a strong start, brand heat is rising, and our DTC performance is delivering,” said Dani Reiss, Chairman & CEO of Canada Goose. “We’re executing with precision, from bold storytelling to smarter retail moves, and it’s showing up in results. I’m optimistic about the momentum we continue to see as we deliver more relevant product and run a tighter, more focused business.”
Luxe.CO noted that Canada Goose is demonstrating strong growth momentum at the outset of the new fiscal year. From a performance perspective, continued strength in the Direct-to-Consumer (DTC) channel and robust results in two key markets, China and the U.S., were the primary drivers of growth this quarter. (See appendix for detailed data on overall performance, channel breakdown, and regional performance.)
— Continued Momentum in DTC Channel
DTC revenue rose 23.8% year-over-year to CAD 78.1 million (up 22.8% on a constant currency basis), driven by improved same-store sales and contributions from new store openings. Comparable sales in the DTC channel rose 14.8%, marking seven consecutive months of positive growth, with a corresponding increase in store conversion rates. North America and the Chinese Mainland were standout markets in terms of DTC performance.
— Strong Growth in Greater China
Greater China delivered standout results this quarter, with revenue surging 18.7% year-over-year to CAD 26.0 million (up 20.1% on a constant currency basis). Growth was mainly driven by strong performance in the DTC channel in the Chinese Mainland, reflecting robust consumer demand and strong resonance with the brand’s seasonal products. The Snow Goose by Canada Goose collection, designed by Creative Director Haider Ackermann, received an enthusiastic response in China, helping to fuel rapid growth in the apparel category.
— Rapid Recovery in North America
North America also posted outstanding results, with revenue up 27.0% year-over-year to CAD 51.3 million. The U.S. market stood out in particular, with revenue soaring 45.4% year-over-year, making it a major highlight of the quarter.
This quarter’s impressive performance was attributed to the brand’s focused and synergistic efforts across core areas, including product innovation, retail experience, operational efficiency, and sustainability.
— Dual Engines of Product Innovation and Brand Storytelling
In category expansion, the brand continued to broaden its product matrix by launching unprecedented new items, further reinforcing seasonal relevance across both products and in-store displays. The financial report highlighted that apparel was the fastest-growing category in this collection, affirming the brand’s year-round relevance. The newly launched Emerson short-sleeve T-shirt was the best-selling item this quarter, followed by the Beckley Polo and Chilliwack Fleece Jacket. The success of new and seasonal products also boosted sales of the brand’s core outerwear collection.
Meanwhile, the brand launched the second season of its Snow Goose by Canada Goose Spring/Summer capsule collection, directed by Creative Director Haider Ackermann. A visually striking summer campaign was filmed in Utah, USA, and featured brand ambassador Lara Stone along with numerous celebrities and influencers. The campaign achieved high levels of engagement and a growing fan base, boosting brand momentum. The brand noted that the collection deepened its connection to pop culture, meeting the expectations of loyal customers while enhancing its appeal to the next generation of consumers.
— Upgraded Retail Experience and Channel Expansion
In terms of channel expansion, the brand focused on strategic store openings and targeted performance enhancements to strengthen its retail business. This quarter, Canada Goose upgraded two temporary stores into permanent locations, bringing the total number of permanent stores worldwide to 76.
At the same time, the brand continued to enhance retail execution by unveiling a refreshed flagship store in Amsterdam. The store now features art installations, upgraded finishes, and an exclusive VIP space, offering a reimagined high-end retail experience.
— Operational Excellence and Financial Health
According to the financial report, inventory levels at the end of the first quarter were down 9% year-over-year. The significant increase in revenue alongside reduced inventory reflects rising market demand and the effectiveness of the brand’s proactive inventory management strategy. Notably, this marks the seventh consecutive quarter of year-over-year inventory reduction.
— Fulfilling Sustainability Commitments: Annual Impact Report Released
During the reporting period, Canada Goose released its FY2025 Impact Report, providing updates on the brand’s sustainability strategy. The report highlighted year-over-year reductions in carbon emissions: Scope 1 emissions fell by 9% and Scope 3 emissions by 25%. Additionally, the brand matched 100% of its Scope 2 emissions through investments in renewable energy projects.
Appendix:
Detailed Results for Q1 FY2026:
Sales, General & Administrative (SG&A) expenses rose from CAD 149.5 million in the same period last year to CAD 224.9 million. The increase reflects proactive strategic investments aimed at driving future growth, including marketing spend to support the successful launch of the Spring/Summer 2025 and Snow Goose by Canada Goose collections, continued global retail expansion, and investments in product design and merchandising.
｜Source: Official Financial Report
｜Image Credit: Official Website
｜Editor: LeZhi
