OTEX was honored with the “Kering Generation Award” in 2021, and to date, it remains the only silk-focused enterprise to receive this distinction.

Luxe.CO conducted on-the-ground research at leading commercial complexes including Taikoo Li Chengdu, Chengdu IFS, and Chengdu SKP, bringing the latest insights into the developments of luxury and sports outdoor brands.

Albas Cashmere from Otog Banner sweeps the top awards.

With Wang Chuqin on board, Qeelin’s role as a cultural bridge will become even more distinct.

This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.

MAMMUT China achieved an 85% growth rate in 2023, with the growth rate climbing to 97% in 2024. In 2024, the brand added 26 new stores.

The total yacht transaction value reached nearly RMB 30 million (approximately USD 4.14 million).

Shiquan County in Shaanxi Province is the largest sericulture production base in western China.

Luxury brands are moving beyond superficial symbolic expressions, striving to discover new perspectives and engage in deeper dialogue with Chinese consumers.

Past Highlights from the Luxe.CO Silk Culture Column: T […]