Revenue in Greater China increased by 0.7% year-on-year to €124.1 million, with organic growth of 5.3%.

Sales in the Chinese Mainland market are expected to achieve mid-to-high double-digit growth in the second quarter.

Revenue in the Chinese market increased by 40% for the full fiscal year 2026, with a significant surge of 51% in the fourth quarter.

The Asia-Pacific region was the best-performing market this quarter, with revenue increasing by 17% year-on-year.

China remains a key market, but its growth logic is shifting from store expansion to brand desirability and local relevance.

As luxury outdoor visuals begin to “take to the skies,” airport rooftops as an asset are being re-evaluated.

“Worth Every Glance” 2026 Xiaohongshu Luxury Summit was held at the Waldorf Astoria Shanghai.

Incense sticks are evolving into an important medium for daily rituals and emotional healing in modern urban life.

Supported by strong traffic conversion in the Chinese Mainland market, comparable sales in the Asia Pacific region achieved double-digit growth.

Growth across sub-regions and channels in the Asia-Pacific market was well balanced, with Greater China significantly outperforming the regional average.