On October 9, Ferrari Global (NYSE/EXM: RACE) (hereinafter referred to as “Ferrari”) held its Capital Markets Day at its headquarters in Maranello, Italy. Luxe.CO was invited to attend.
During the event, Ferrari officially unveiled its strategic plan for 2030, outlining specific initiatives to drive the brand toward its goals over the next decade.
Luxe.CO has summarized eight key highlights from the event:
1. Sports Car Lineup:
Guided by a customer-centric philosophy and taking into account current market dynamics and future trends, Ferrari expects its sports car lineup by 2030 to feature approximately 40% internal combustion engine (ICE) vehicles, 40% hybrid vehicles, and 20% fully electric vehicles.
Ferrari’s product development follows two core principles: diversified powertrains and flexible production. It combines ICE, hybrid, and fully electric systems with various body styles and chassis architectures to deliver thrilling driving experiences. Ferrari continues to innovate, optimizing its V6, V8, and V12 ICE engines, enhancing power-to-weight ratios while ensuring full compatibility with alternative fuels, all within the strictest global regulatory standards.
Investment and R&D for the next generation of Ferrari sports cars will focus on the following areas:
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Thermal powertrains — Leveraging advanced racing technologies and exploring new engine architectures to achieve outstanding power density
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Electric powertrains — Prioritizing continuous performance improvements
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Vehicle dynamics — Integrating drive-by-wire systems and digital twin technologies
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Driving experience — Employing “phygital” (physical + digital) design concepts
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Innovative materials — Supporting sustainability, weight optimization, and thermal management of engines and components
2. Product Launch Rhythm:
From 2026 to 2030, Ferrari will maintain its current pace of new model launches, introducing an average of four new vehicles per year. Each model will be custom-developed according to its unique positioning to meet the diverse needs of different customer segments. This reflects the brand philosophy of “a different Ferrari for a different you, tailored to various lifestyles and scenarios.”
3. Personalization:
A rich and diversified product portfolio forms a core competitive advantage for Ferrari, enabling the smooth execution of a horizontal diversification strategy. All Ferrari models are produced in limited quantities to ensure exclusivity and rarity. Through a tiered personalization service, Ferrari ensures that every delivered car is a one-of-a-kind masterpiece. In 2027, the personalized experience will be further enhanced with the opening of new Tailor Made Centers in Tokyo and Los Angeles, along with a new paint facility.
4. Professional Services:
Since its founding, Ferrari has produced approximately 330,000 sports cars, over 90% of which are still being driven and serviced with Ferrari’s professional support worldwide. The company operates 180 authorized dealerships globally, forming a comprehensive service network. All dealers undergo regular training and evaluations and will adopt a newly designed showroom identity. Ferrari offers standardized maintenance and warranty coverage across the full lifecycle of all its powertrains.
5. Active Customer Base:
Ferrari currently has about 90,000 active clients, with around 32,300 new clients added since 2022. Notably, 45% of Ferrari collectors joined after 2022. Meanwhile, the total number of Ferrari sports cars held by collectors has increased by 20%.
6. Sustainable Innovation:
Ferrari uses specially developed recycled aluminum alloys in its in-house casting processes. Compared to primary aluminum, recycled alloys are expected to reduce CO₂ emissions by over 75%, contributing to Ferrari’s target of reducing total Scope 3 emissions by approximately 6% by 2030 compared to 2024.
7. Lifestyle Business:
Ferrari’s lifestyle business includes luxury goods, collectibles, and exclusive experiences. It connects with 180,000 Ferrari owners (Ferraristi) who have a deep relationship with the brand through their cars, as well as over 400 million global fans (tifosi). In 2026, the lifestyle segment will reach a strategic milestone with the opening of flagship stores on Bond Street in London and in New York’s Soho district.
8. Talent Development:
The M-TECH Alfredo Ferrari Advanced Technical Training Center will be established in Maranello. The initiative is a joint effort by Ferrari, the Fondazione Agnelli, the Municipality of Maranello, the Province of Modena, and the Emilia-Romagna Region.
Ferrari Executive Chairman John Elkann stated, “The new all-electric Ferrari sports car combines cutting-edge technology, design aesthetics, and artisanal craftsmanship, once again demonstrating the Prancing Horse’s relentless drive for innovation. At the same time, we are proud to announce the establishment of the M-TECH Alfredo Ferrari Advanced Training Center in Maranello, designed to inspire and cultivate future engineers, technicians, and innovators. All of this stems from Ferrari’s unwavering commitment to its people, to Italy, and to the uniqueness of the brand.”
Ferrari CEO Benedetto Vigna commented, “Ferrari’s unique appeal lies in the perfect fusion of heritage, state-of-the-art technology, and a passion for racing. The visionary ideas of our founder—his forward-thinking mindset, boldness in breaking boundaries, and deep love for motorsports—not only continue to define Ferrari’s identity but also guide our direction for the next decade. Today, we have set ambitious goals centered around Ferrari’s three brand pillars. Achieving these goals will require the full dedication of all our employees and the steadfast support of our stakeholders.”
Above: John Elkann and Benedetto Vigna
More Announcements from Ferrari’s Capital Markets Day:
Since 2022, Ferrari has achieved significant progress across multiple areas. On the product front, the company has continued expanding its model lineup, with 14 out of a planned 15 new cars already launched by 2026. At the same time, Ferrari has expanded its customer base while maintaining strong engagement with collectors.
In manufacturing, Ferrari has launched its “e-building” facility in Maranello as scheduled, enabling in-house production of core electrification components and laying the foundation for a multi-powertrain strategy. The construction of a new paint facility has also officially begun to meet future personalization demands.
In motorsports, Ferrari has returned to the Le Mans Hypercar category and has secured victory for three consecutive years.
Building on these accomplishments, Ferrari has now set even more forward-looking goals across its three key business segments: racing, sports cars, and lifestyle.
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In racing, victory remains the ultimate objective. Through participation in Formula 1, the World Endurance Championship, and the Ferrari Hypersail project, the brand will continue to share its spirit with fans around the world, ensuring that the legacy and influence of Ferrari endure across generations.
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In sports cars, Ferrari will uphold its founding philosophy of producing “one car less than the market demands,” thereby preserving the exclusivity and value of Ferrari ownership. To own a Ferrari is to become part of a carefully cultivated and tightly-knit Prancing Horse family, embracing a one-of-a-kind lifestyle.
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In lifestyle, Ferrari aims to enhance client experiences and reach broader audiences through expressions that reflect the brand’s DNA.
During the Technology and Innovation Workshop held on October 8, Ferrari unveiled the production-ready chassis and powertrain of its first all-electric sports car and announced that deliveries will begin in late 2026.
About Ferrari
As a global leader in the ultra-luxury sector, Ferrari operates across three pillars: racing, sports cars, and lifestyle. In each of these areas, the Prancing Horse symbolizes exclusivity, innovation, and high-performance excellence. The brand’s heritage and global reputation are deeply tied to the Scuderia Ferrari racing team—the most successful team in Formula 1 history, with 16 Constructors’ Championships and 15 Drivers’ Championships since the World Championship began in 1950.
Ferrari’s headquarters are located in Maranello, Italy, where every Ferrari sports car is crafted, combining luxury and performance, and delivered to over 60 markets worldwide. In the lifestyle sector, Ferrari also designs and develops a range of luxury goods, collectibles, and exclusive experiences that capture the brand’s distinctive elegance and racing spirit.
｜Source: Official Press Release
｜Image Credit: Courtesy of the Brand
｜Editor: LeZhi
