On March 4, German consumer goods giant Henkel announced the completion of its acquisition of Suzhou Boke Biotechnology Co., Ltd. (hereinafter referred to as “Suzhou Boke”).
Henkel stated that this acquisition will significantly enhance the local manufacturing capabilities of its consumer brands in China, laying a solid foundation for sustainable innovation and long-term business growth in this key market.
Suzhou Boke specializes in the production of personal care products and has been a trusted long-term partner of Henkel. Located in the Taicang Port Economic and Technological Development Zone, a national logistics hub along the Yangtze River, the production facility has played a crucial role in strengthening Henkel’s local supply chain infrastructure. Equipped with a production information management system and various digital solutions, Suzhou Boke can efficiently and precisely meet diverse product manufacturing demands.
Following the acquisition, Suzhou Boke will become Henkel’s dedicated production facility, initially focusing on hair care product manufacturing, setting the stage for future expansion.
Frank Labahn, Head of Production Operations and Supply Chain for Henkel Consumer Brands Asia-Pacific, stated: “This acquisition is a key strategic move for Henkel to deepen regional development and strengthen its supply chain. China holds a crucial position in our production network. This investment not only enhances our local manufacturing capabilities but also aligns with our localization strategy. The acquisition will further drive the growth of Henkel’s consumer goods business in China, ensuring we can respond to the ever-changing market demands with greater flexibility and efficiency.”
Zhong Jingwei, Vice President of Henkel Consumer Brands Greater China, commented: “Last year, Henkel successfully acquired Sassoon and continued increasing its investment in research and development. The integration of this new production facility not only strengthens our market presence and enhances consumer service but also fosters customized innovation for the Chinese market. Henkel is committed to meeting consumers’ diverse and evolving needs, ensuring our products and brands align closely with their preferences and lifestyles. Looking ahead, we believe this move will provide strong operational support for our sustainable business growth and further solidify Henkel’s leadership in the Chinese consumer goods sector.”
In addition to acquiring Suzhou Boke, Henkel also signed a strategic cooperation memorandum with the Taicang Port Administration Committee to further deepen their collaboration. Leveraging Taicang Port’s geographical advantages, favorable business environment, and talent resources, this partnership will support the expansion of Suzhou Boke’s production facility.
| Source: Official Press Release
| Image Credit: Provided by the Brand
| Editor: LeZhi