International Luxury Brands are Actively Cooperating with Chinese Fashion Brands in Co-branding Products

9月 24, 2021

As China plays an increasingly important role in the global luxury goods market, its fashion industry growing by leaps and bounds, more and more international luxury brands have set out cooperating with Chinese fashion brands in co-branding their products or services.
Following is a review of Luxe.CO on five typical co-branding cases in 2021:
—— –   Luxury Brand X Chinese Independent Designer

Canali x 8ON8 Gong Li
Canada Goose x Angel Chen 

—— Luxury Brand X Chinese Avant-garde Brand

Wolford x NEIWAI
IWC x COMME MOI

—— Luxury Brand X Chinese Pop Culture and Entertainment Bra …

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