As China plays an increasingly important role in the global luxury goods market, its fashion industry growing by leaps and bounds, more and more international luxury brands have set out cooperating with Chinese fashion brands in co-branding their products or services.
Following is a review of Luxe.CO on five typical co-branding cases in 2021:
—— – Luxury Brand X Chinese Independent Designer
Canali x 8ON8 Gong Li
Canada Goose x Angel Chen
—— Luxury Brand X Chinese Avant-garde Brand
Wolford x NEIWAI
IWC x COMME MOI
—— Luxury Brand X Chinese Pop Culture and Entertainment Bra …
