International luxury jewelry brands are intensifying their investment in the Chinese market.
According to data collected by Luxe.CO Tong, the world’s first real-time dynamic platform for fashion business under Luxe.CO, during the first half of 2023, 17 international luxury jewelry brands had 71 physical activities in mainland China, including store openings, pop-ups, exhibitions, offline events, and art installations.
Among these activities, there was a noticeable trend of luxury jewelry brands expanding to new first-tier and inland provincial capital cities. Hangzhou and Zhengz …
