“I don’t design clothes, I design dreams.” — Ralph Lauren
On December 4, Ralph Lauren held the China premiere of the documentary Very Ralph at the Shanghai Concert Hall. The film portrays the inspiring world built by Ralph Lauren, the legendary American fashion designer and founder of the brand, through his creativity, dreams, and unwavering beliefs. It showcases a dreamscape shaped by freedom and innovation.
An article by Luxe.CO on Ralph Lauren’s latest financial report reveals that the brand has achieved 17 consecutive quarters of revenue growth in the Chinese Mainland market. However, this market still accounts for only 8% of global revenue, leaving substantial room for future expansion.
The day before the premiere, David Lauren, son of the brand’s founder and the Chief Brand and Innovation Officer of Ralph Lauren, shared insights during a media roundtable with Luxe.CO and others. He stated:
“I believe luxury has another meaning—it represents the ability to live a better, fuller life, and it doesn’t necessarily have to be expensive. Luxury is also about better character and understanding oneself better through clothing. It allows you to dream of a better life. When you open a Ralph Lauren book or watch Very Ralph, you discover a new sense of luxury. This is a redefinition of luxury, which I believe aligns perfectly with the desires of Chinese consumers and the global market. This shift in perception is why we have been so strong in recent years; we are keeping up with this new definition of luxury.”
The HBO original documentary Very Ralph, directed and produced by award-winning filmmaker Susan Lacy, offers a unique perspective and in-depth interviews. It uncovers the story behind Ralph Lauren’s fashion empire. For over 50 years, Ralph Lauren has infused his vision and inspiration into designs, creating one of the world’s most iconic brands.
In the documentary, Ralph Lauren reflects on his vibrant journey. A relentless dreamer with unbridled passion and creativity, he has crafted cinematic visions of a beautiful life that inspire and captivate. His work transcends fashion, serving as an expression of his inner world, embodying timeless style. Lauren cherishes warmth and love, draws inspiration from it, and faces challenges with resilience, encouraging self-expression and celebrating femininity. Through his vision of a beautiful life, he has built a comprehensive lifestyle brand that advocates for diversity and shares this vision with the world, becoming a cultural force of influence.
Before the premiere, a dazzling light show featuring thousands of drones lit up the night sky over the Bund, illustrating milestone moments in Ralph Lauren’s history. On the other side of the city, a giant Very Ralph billboard was unveiled at the Xujiahui Metro Station, creating an enchanting space of light and shadow to warm up the event.
The premiere gathered luminaries from across the Asia-Pacific region. Stars such as Li Bingbing, Deng Chao, Gao Yuanyuan, Liu Shishi, Guo Jingjing, Xu Xin, Yao Yan, Krystal Jung (郑秀晶), Chen Bolin, Stephen Fung, Ha Jung Woo, Zhu Zhu, Qiao Xin, Li Naiwen, Yang Lan, Fann Wong, Christopher Lee, Jing Lian, Sarocha Chankimha (Freen), Wu Muye, Marion Caunter, Tan Kai, and Lian Kai attended the event, celebrating this grand narrative of life, dreams, and love.
“In my heart, true success is not about material possessions. It’s about being undefinable and being yourself. I was born for freedom and innovation.” — Ralph Lauren
| Source: Official Press Release
| Image Credit: Courtesy of the Brand
| Editor: LeZhi
