In this issue (March 1 – March 31, 2023), we have included 15 co-branding cases of Chinese designer brands, including Chinese furniture brand FNJI, Japanese sports brand ASICS, League of Legends, American footwear brand UGG famous for its snow boots, Japanese office stationery brand KOKUYO, global technology giant and functional materials company 3M, etc.
Meanwhile, as Chinese designer brands are gaining wings, more brands are opening independent stores to face consumers directly, such as ROARINGWILD opening its first street-level space in Shanghai Changle Road, Blackhead openin …