Today, when a Chinese consumer wants camping and goes online for equipment, he is likely to see a brand called “Naturehike” (挪客). From tents to sleeping bags, lighting to stoves, this place offers a wide range of camping equipment, enough to create a complete “outdoor home”.
Twelve years ago, camping was an activity that few people in China asked about. The equipment used by the few outdoor enthusiasts all came from foreign brands. The outdoor product OEM manufacturer Jianming Ji, born in Ningbo, founded Naturehike. Starting from a hiking tent, he developed, …
