In its recently released financial report for the first quarter of fiscal year 2026 (ended August 31, 2025), American sportswear giant Nike presented a mixed and divergent global performance. Regionally, North America, Europe, the Middle East and Africa, as well as the Asia-Pacific and Latin America regions (excluding China), all recorded positive growth. The Chinese Mainland was the only region to post a decline—revenue in the Greater China region for the first quarter was USD 1.512 billion, down 10% year-on-year (on a constant currency basis), while EBIT (earnings before interest an …
