Nike Greater China Strategy: Return to Growth, Advance Premiumisation, and Put Sport First

Nike U.S. sportswear giant Nike has appointed David M. […]

Helly Hansen Kontoor Brands, Inc. has announced the lat […]

Greater China’s earnings before interest and taxes (EBIT) increased 11% year-on-year to $467 million.

Wilson Sporting Goods Amer Sports has appointed Carrie […]

Nike US sportswear giant Nike has announced the followi […]

ACG, Norrøna, Rapha, CRISPI, and Smartwool Open Their First Stores in the Chinese Mainland.

These sports brands introduced innovative products equipped with the latest technologies.

These latest store developments reflect brands’ heightened commitment to the Chinese market and their increasingly sophisticated operational capabilities.

Nike’s management candidly acknowledged that the Chinese market is facing “structural challenges,” and that its recovery will follow a “different timeline.”