Pop Mart, the art toy company (HK:09992), is set to open its first-ever immersive IP-themed amusement park, Popland, in Beijing’s Chaoyang Park as early as September this year. Spanning approximately 40,000 square meters, this park will be the first of its kind in China’s toy industry.
Pop Mart has long been planning to venture into offline theme parks. In August 2020, Beijing Pop Mart Paradise Management Co., Ltd. was established with a registered capital of 10 million yuan, covering various operations such as urban park management, amusement parks, ticketing agencies, ve …