Canada Goose’s Latest Annual Report: Revenue Surpasses CAD 1.5 Billion for the First Time, Greater China Region Q4 Surges 24.2% Year-on-Year

5月 20, 2026

Before the market opened on May 14 local time, Canada Goose released its financial results for the fourth quarter and full year of fiscal 2026, ended March 29, 2026. Fourth-quarter global revenue rose 17.9% year-on-year to CAD 453.3 million (up 18.2% at constant currency), while full-year revenue increased 13.3% to CAD 1.5282 billion, marking the first time the brand has surpassed the CAD 1.5 billion milestone. (Currently, CAD 1 is approximately RMB 4.95.)

“Our fourth quarter capped a year of meaningful progress and execution against our goals,” said Dani Reiss, Chairman & CEO of Canada Goose. “Revenue growth was broad-based across regions and channels, supported by stronger conversion in DTC, improved wholesale performance, and continued momentum across our expanded product offering. Our brand and product continue to resonate with customers, and that strength showed up in healthier demand, improving retail productivity, and a more returns-focused approach to operating the business. As we enter fiscal 2027, our focus is to convert brand momentum and a stronger operating foundation into sustainable EBIT margin expansion, starting this year. Our priorities are clear: deepen brand desire, scale a more repeatable product engine across seasons, and improve channel productivity by making our stores and digital platforms work harder together.”

Luxe.CO noted that fiscal 2026 represents a pivotal year in which Canada Goose’s strategic transformation and execution outcomes became fully evident. From a strong start to the fiscal year to broad-based growth across regions and channels in the fourth quarter, the brand not only achieved a historic revenue milestone but also validated the effectiveness of its four strategic pillars—category expansion, brand elevation, channel optimisation, and operational efficiency—through five consecutive quarters of comparable sales growth in its DTC channel. Among these, Greater China, as a core region in the brand’s global strategy, recorded a 24.2% year-on-year increase in the fourth quarter, becoming a key engine driving both Asia Pacific and global growth.

Q4 Delivered Strong Performance, Full-Year Revenue Reached a Historic High

——Fourth-quarter highlights

  • DTC channel revenue increased 15.2% year-on-year, with comparable sales up 10.0%, marking the fifth consecutive quarter of growth, primarily driven by improved traffic conversion and deeper consumer engagement.
  • Wholesale revenue surged 54.4% year-on-year in the fourth quarter, supported by deliveries of Spring/Summer 2026 orders and strong in-season demand for Fall/Winter 2025 collections. Overall, EMEA and Asia Pacific were the primary growth drivers.

——Full-year fiscal 2026 highlights

Full-year revenue rose 13.3% year-on-year to CAD 1.5282 billion, surpassing the CAD 1.5 billion mark for the first time.

  • DTC channel revenue increased 15.9% year-on-year, with comparable sales up 8.4%, reflecting increasingly consistent execution across product assortment, brand building, and channel operations.
  • Wholesale revenue grew 9% year-on-year at constant currency, benefiting from channel strategy realignment and improved inventory levels.
  • Both new customer acquisition and repeat purchases increased year-on-year in fiscal 2026.

Greater China Continues to Lead Global Core Markets

In the fourth quarter, revenue in Greater China rose 24.2% year-on-year, driving Asia Pacific revenue growth of 22.3%. Supported by strong traffic conversion in the Chinese Mainland market, comparable sales in Asia Pacific achieved double-digit growth.

Chief Financial Officer Neil Bowden noted during the earnings call that “DTC performance in Asia Pacific was particularly strong, driven by robust traffic, improved conversion both in-store and online, and positive consumer response to Lunar New Year capsule collections and related marketing campaigns. Growth in wholesale was mainly driven by strong travel retail demand in the region.”

Chairman and CEO Dani Reiss repeatedly emphasised the strategic importance of the Chinese market during the call. He stated that over the past two years, the brand has significantly increased investment in product innovation and development, adding that “we are now able to create compelling and aesthetically appealing products at the right price points while maintaining strong margins. When we do this well, consumers will always choose to buy the best products from us.”

In addition, North America recorded an 11% year-on-year revenue increase in the fourth quarter (at constant currency), with comparable sales down slightly by 1%, mainly due to traffic pressure in a small number of high-traffic, tourism-driven flagship cities. However, strong e-commerce performance supported overall growth. EMEA revenue rose 25% year-on-year (at constant currency), with double-digit comparable sales growth in DTC led by e-commerce.

Four Core Strategic Pillars Advancing in Synergy

——Expanding product categories to enhance year-round relevance

The expanded product assortment now spans all seasons and multiple usage scenarios, continuing to gain consumer traction. Apparel categories led growth in both the fourth quarter and full year, while down products remained the primary revenue contributor and a key growth driver.

The brand significantly accelerated product innovation this quarter, launching its first-ever Lunar New Year capsule collection and its largest Spring/Summer 2026 collection to date. The earlier-than-usual launch of the Spring/Summer 2026 collection further increased consumer awareness and engagement with the brand’s diversified offerings, helping sustain attention beyond the winter peak season.

Notably, the Spring/Summer 2026 collection marks the first mainline collection led by Creative Director Haider Ackermann. Brand President and Chief Commercial Officer Carrie Baker shared during the call that “our stores and digital channels delivered a refreshed sensory experience—energised atmospheres and a new colour language that clearly reflect Haider’s creative influence. Fourth-quarter results show that these new products not only drove incremental sales but also enriched the storytelling through which we connect with consumers.”

——Strengthening brand heat through targeted marketing investment

Marketing campaigns centred around key product launches drove traffic and conversion in the DTC channel, while supporting full-price sell-through and reinforcing the brand’s premium positioning.

——Driving growth through strategic channel expansion and targeted efficiency improvements

DTC channel performance continued to improve, supported by higher conversion rates, enhanced store productivity, and stronger engagement across digital platforms. In fiscal 2026, the brand added a net total of nine stores globally, bringing the total number of retail stores to 88.

——Maintaining disciplined operations and strong execution

In the fourth quarter, the company implemented more flexible store labour planning and improved marketing spend efficiency, while effectively managing SG&A expenses throughout the fiscal year. Inventory stood at CAD 386 million at quarter-end, broadly flat year-on-year, with inventory turnover improving by 20% to 1.2x. Net debt declined from CAD 409 million to CAD 383 million, further strengthening financial stability.

Fiscal 2027 Outlook: Steady Growth With Continued Margin Improvement

Based on its assessment of the operating environment, demand trends, and execution capabilities, Canada Goose provided its outlook for fiscal 2027. Compared with fiscal 2026, discretionary consumer demand is expected to remain under pressure, reflected in slower traffic in key markets, fluctuating consumer confidence, and relatively subdued travel demand.

Accordingly, the company expects the following for fiscal 2027:

  • At constant currency, full-year revenue is projected to grow at a low single-digit rate
  • Adjusted EBIT margin is expected to range between 11% and 12%

Appendix:

Detailed financial data for the fourth quarter of fiscal 2026 are as follows:

| Source: official financial report

| Image Credit: brand-provided

| Editor: Luxeplace

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